Role Purpose
As the Key Account Manager for Germany & Austria, you will play a pivotal role in shaping the future of WaterWipes in two of our most strategic markets. This is not just an account management role—it’s an opportunity to drive growth, influence strategy, and make a tangible impact on a globally recognised brand. You will lead the execution of our commercial strategy, focusing on expanding physical availability, optimising route-to-market models, and unlocking new channels and partnerships.

With ambitious growth targets and a strong innovation pipeline, you will have the autonomy and accountability to transform ideas into action. This role offers the chance to work in a dynamic, fast-paced environment where your expertise in the German retail landscape and your ability to build strong relationships will be key to success. If you are commercially driven, passionate about FMCG, and thrive on delivering results that shape market leadership, this is your opportunity to make a difference.

• Role Responsibilities

Strategic Market Development

• Lead the creation and execution of a comprehensive business roadmap for Germany & Austria, ensuring alignment with regional and global commercial strategies.

• Identify emerging trends and opportunities to strengthen WaterWipes’ market position across retail, drugstore, and online channels.

Account Management & Growth

• Build and maintain strong relationships with key retail and distribution partners, acting as the primary point of contact for all commercial matters.

• Negotiate annual agreements, promotional plans, and joint business plans to maximise profitability and market share.

• Drive portfolio expansion by introducing new products and formats tailored to local consumer needs.

Sales Forecasting & Performance Tracking

• Deliver accurate and timely sales forecasts, ensuring optimal stock levels and smooth supply chain operations.

• Monitor performance against KPIs, proactively addressing gaps and implementing corrective actions.

Marketing & Activation

• Collaborate with the brand activation team to plan and execute impactful in-store and online campaigns.

• Ensure flawless execution of promotional activities, leveraging shopper insights to optimize visibility and conversion.

Data-Driven Decision Making

• Utilise advanced analytics and category insights to influence top-to-top negotiations and strategic decisions.

• Provide actionable recommendations based on market intelligence, competitor analysis, and consumer trends.

Cross-Functional Collaboration

• Work closely with internal teams including Marketing, Finance, Supply Chain, and Regulatory to deliver seamless execution.

• Act as a key liaison between headquarters and local partners, ensuring alignment and timely communication.

Compliance & Governance

• Ensure adherence to company policies, pricing guidelines, and regulatory requirements across all activities.

Qualifications, Skills & Experience

Essential (Non-Negotiable):

• Relevant third-level qualification in Business, Marketing, or related field.

• Minimum 5+ years of experience in FMCG key account management with proven success in driving growth and profitability.

• Deep understanding of the German retail landscape (LEH) and strong experience with drugstore channels (dm, Rossmann, Müller).

• Demonstrated ability to manage complex negotiations and annual agreements with major retail partners.

• Strong commercial acumen with advanced knowledge of P&L management and financial analysis.

• Ability to leverage data and insights to influence strategic decisions and optimise performance.

• Proficiency in MS Office Suite (Excel, PowerPoint, Word) and familiarity with CRM or sales management systems.

• Fluent in German and English (written and spoken).

• Exceptional communication, presentation, and stakeholder management skills.

• Results-driven, highly organised, and adaptable to fast-paced environments.

• Strong interpersonal skills with the ability to build trust and long-term relationships.

Desirable (Value Adding)

• Experience managing online accounts such as ShopApo, DocMorris.

• Exposure to matrix organisations and cross-functional collaboration.

• Additional European language.

• Industry certifications in sales, negotiation, or category management.

• Experience with digital tools, e-commerce strategies, or emerging retail technologies.

Qualifications & Certifications

• Bachelor’s degree in Business, Marketing, or related discipline

• Equivalent experience (5+ years in a similar role) may be considered in lieu of formal qualifications.

Competencyies Required

• Driving for results – Demonstrates a realistic, can-do attitude. Completes goals and tasks on time. Is committed to producing high quality work. Is persistent even in the face of obstacles.

• Accountability - Delivers on commitments in a timely way. Admits mistakes and tries to learn from them. Accepts responsibility regardless of the outcome. Is dependable and reliable.

• Driving Strategy – Thinks beyond the impact of their immediate role. Aligns short term actions to long term goals. Demonstrates an understanding of WaterWipes long term business goals. Considers the consequences of their actions on the wider WaterWipes brand.

• Teamwork – Works collaboratively with others across WaterWipes. Listens to and respects other points of view. Proactively contributes to team discussions. Supports other as well as working independently when appropriate.

• Driving performance – Highlights positive behaviour and results of others. Escalates issues promptly. Sets clear expectations for others. Proposes solutions to problems.

Why work for us?
‘The WaterWipes Way’ is underpinned by our Values of: Bravery, Excellence & Respect
We look for individuals who will drive acceptable actions and behaviours that will reflect our vision and values.

WaterWipes offers all the benefits of an established global brand, along with the exciting possibilities of an organisation that lives and breathes change.

There are so many reasons to join us on our ambitious journey to becoming an iconic global brand. Check out our careers page to find out more !