Associate Brand Manager
Associate Brand Manager (Earned, Owned & Events) Remote NA (US East Coast). Own influencer/PR, CRM, sampling and event execution. For detail-obsessed doers who finish what they start. Join WaterWipe
If you’re the person who can take a moving marketing calendar and turn it into clean execution, this role will suit you.
You’ll sit at the center of earned media, influencer support, events, CRM and sampling making sure the details land and the brand shows up brilliantly in-market.
It’s fast, cross-functional, and very hands-on. You’ll be trusted to own workstreams and see them through.
The Opportunity
This is a key execution role in our Regional Marketing, Brand team in North America.
You’ll partner closely with the Senior Brand Manager and agency partners to deliver integrated activity across PR/influencer, owned channels (CRM/web), events/experiential, and sampling.
The team is busy, the work moves quickly, and success comes down to two things: ownership and getting the details right
What You’ll Be Accountable For
A typical day in this role starts with you checking in on the moving parts across earned and owned quick alignment with your manager and the brand team on what needs to land this week, then straight into coordinating with the PR/influencer agency to keep creator vetting, product seeding and approvals on track, and making sure any press or product sends go out cleanly. You’ll shift between building clear briefs for CRM/web and email activity (you’re not coding, your job is to translate the plan into a brief that becomes the newsletter), lining up sampling orders and vendor timelines, and keeping budget trackers, spend and invoices tidy so nothing slips. As event moments ramp up (for example, key September shows like AAP and the Toronto Baby Show), your focus becomes practical execution, lock in logistics, booth setup, inventory and samples, coordinate across the paid team, shopper marketing, sales/commercial and HCP counterparts, and show up onsite as a confident brand ambassador who makes sure WaterWipes looks and feels consistent in-market.
Who This Role Is For
This role is for someone with 3–5 years’ experience in brand, integrated marketing, events/experiential, PR/influencer, digital or closely related work where you’ve had to manage multiple workstreams and still deliver high-quality outputs.
You’ve done real brand event execution (conference/tradeshow experience is a must-have), you write strong briefs, and you’re comfortable working with agencies, vendors, and internal stakeholders without needing hand-holding.
You’re also comfortable in remote, asynchronous working, this isn’t your first time operating that way
What Will Make You Successful Here
You take accountability personally: you see things through, you close loops, and you don’t let the small details slide.
You’re highly organised, calm under pressure, and you can connect dots across teams to keep projects moving even when priorities shift and people are stretched.
You bring strong day-to-day judgment (when to decide, when to escalate), and you treat time, budgets, and brand assets like they matter—because they do.
Why Join WaterWipes
WaterWipes is a high-growth, entrepreneurial business, fast-paced, “all hands on deck,” and genuinely change-ready.
You’ll be surrounded by talented people who care about doing the job properly, and you’ll have real scope to make an impact through your work, not just support it from the sidelines.
We value people who show Bravery, Respect, and Excellence, and we look for colleagues who take ownership for results and how they deliver them.
Location & Practicalities
Location: North America (remote), aligned to USA East Coast timezone. Travel for Events.
If you’re strong on execution, you like owning the details, and you want a role where you’ll be trusted to deliver across earned, owned, events and sampling, we’d love to hear from you.
Apply now.

- Department
- Regional Marketing
- Locations
- USA
- Remote status
- Fully Remote
- Employment type
- Full-time
About WaterWipes
WaterWipes® was created by our founder Edward McCloskey after his newborn daughter developed a nappy rash on her sensitive skin. After an extensive search he couldn’t find a baby wipe that didn’t contain numerous ingredients, so he decided to make his own. Many years later and after a lot of hard work, testing, and scientific research, WaterWipes® was born. Pure and gentle for the most delicate skin but in the convenience of a baby wipe, WaterWipes® are purer than cotton wool and water. Every day, parents around the world are discovering the benefits of our gentle and effective WaterWipes® for their baby’s skin. We hope you like them too.